USC x BIG TEN
[2024]

In 2024, USC joined one of the oldest and most successful conferences in college athletics, the Big Ten. A unique campaign was developed to share the news, align it with existing academic initiatives, and let the rest of the university know that we're thinking BIG.

Deliverables include a unique type treatment, animation for use on social media and digital screens, web banners, Zoom backgrounds, and on-site signage for game days.