Electronic Frontier Foundation (EFF)
[2017]

Instructor: Bora Shin
Newspaper: 13x19"
Posters: 24x36"

The Electronic Frontier Foundation has been around since the beginning of the Internet and the age of technology. They fight for our rights to data security and safety in the digital sphere, including participation in many privacy-related court cases. This idea of privacy interests me greatly, especially in this current age where we have these rights constantly challenged on a daily basis. I created a revitalized identity system that focuses on bringing these startling facts about data security to light through visualizations, poster campaigns, and an interactive installation.

Technology is uncharted and we are always on the edge of understanding.
- proposed mission statement

For the new logo, I created a modification on an existing typeface Kit Fat. This graphic statement of a dot is used later throughout the identity to denote ideas of destination and charting territory. The secondary typeface Space Mono is shown in the form of a lockup on it's own as well as beside the logo.

To help enhance the identity across multiple surfaces, I generated patterns through the use of Processing code. This reinforced the technological nature of the brand. The 3 different patterns represent the following:

1. Consumer's rights in the digital space (the connections between people created in the cyberspace)

2. Government's rights in the digital space (the users as points with government surveillance represented as lines moving towards these points)

3. Data transparency (a more general representation of moving through cyberspace)

For the poster campaign, I highlighted different startling facts and statistics that I discovered during the research phase of this project. They each feature the same visualizations that were mentioned prior.

My goal with this interactive installation was to generate the feeling that your data was being stolen from you and put out for everyone to see, possibly even without your knowledge. For inspiration, I took visual cues from grainy security camera footage and CCTV surveillance.

I chose a high-traffic public location on ArtCenter's campus to maximize the impact of the installation. As people reach the second floor of the building, their presence is detected (via webcam) and a timestamped screenshot of their likeness is captured, saved, and projected onto the screen. The screen's location is carefully considered as well, making the data visible from both the second floor and the first floor entrance. This helps to maximize the feeling of discomfort I'm generating.

I created a takeaway item for my project in the form of a fictitious newspaper. It ties into the digital installation described above and uses the images captured from the space. The intent of the installation (if used in a larger scale by the company), would be to have the newspaper covers printed live on the spot, creating an almost instantaneous printing press of people's data. For the sake of exemplifying the installation, I created 3 different covers from images captured ahead of time in the same space. The interior pages contain various tips for how to protect your data.