Butterfly Pavilion
[2020]

A staple of the Natural History Museum's yearly repertoire, the Butterfly Pavilion undergoes a visual rebrand every two seasons. For this year, I created a refreshed design building off of previously used gradients and adding in color treated detail imagery. I also used this opportunity to unify the logo treatments between Butterfly Pavilion and Spider Pavilion, to create further consistencies between offerings.

Creative Direction: Brian Bergeron
Designer: Logan Vandergrift