Natural History of Horror exhibition
[2019 - 2020]

This campaign received a Silver Award in the Graphis Design Annual 2021 competition.

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Graphic Designer: Logan Vandergrift
Exhibition Designer: Clyde Crossan
Creative Director: Brian Bergeron
Associate C. Director: Emily Carlson

Images Courtesy of Universal Studios Licensing LLC.

A unique logomark was generated for use in both English and Spanish, to further the Natural History Museum's position as a bilingual institution. Horror motifs including movie poster typography, knives, dripping blood, and unsettling positioning help to inform the visual execution of the logo.

After generating the logomark, the same spirit and visual tweaks were applied to the rest of the Futura typeface. Affectionately dubbed "Futurror," this bespoke type treatment was used throughout the gallery interior and adjoining marketing pieces.

Image use played a particularly challenging roll in designing for this campaign. We were not allowed to use the likeness of the Universal Monsters (Dracula, Frankenstein's Monster, Creature from the Black Lagoon, the Mummy) in any print advertisement outside of the Museum walls. As such, postcards for the exhibition and adjoining programming had to rely on other eye-catching visuals.