Something BIG is coming to the Tar Pits! We had the privilege of hosting the traveling exhibition Mammoths and Mastodons (from the Field Museum in Chicago) at La Brea Tar Pits, the biggest change the Museum has seen in 30 years. My task was part communicating with an outside illustrator to develop unique illustrations for this campaign, and another part design work behind the campaign. Required marketing assets were posters, advertisements, on-site graphics, various print pieces, street pole banners, digital animations, and billboards.
Designer: Logan Vandergrift
Illustrator: Daniel Kim
Copywriter: Patrick Maravilla
Creative Director: Emily Carlson
Art Director: Joey Mann
USC Central Communications
[Full-time, 2024 – current]
Saatchi & Saatchi & Toyota
[Full-time, 2020 – 2024]
Hypothesis
[Internship, 2017]
